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PawPal connects the moments around a pet: walks, finder pages, smart tags, store orders, and local support. The web layer gives owners and finders a clear path without requiring the app first.
“PawPal's mission is not to replace companionship with technology, but to enhance the bond between humans and their pets through smart tools.”
— PawPal Founding Team · Ghent, Belgium
App + Web + Hardware — three products, one mission: enhance every moment with your pet.
Walk recording with fog-of-war map, PawPoints rewards, pet profiles, daily reminders, AI assistant, NFC tag enrollment, and real-time community — all in one app.
NFC tag scan landing pages at pawpal.be/tag/{id} — zero-download pet rescue. Plus the online store, AI-powered search, and the interactive Globe map.
Starting at €19. Dynamic profile pages replace static dog tags. Privacy-first: owner contact info stays hidden until lost mode is activated.
Our values guide every decision — from the features we build to the community we grow.
Our mission is not to replace companionship with technology, but to enhance the bond between humans and their pets through smart tools.
GDPR-first design. Location recorded only during walks. NFC tags protect owner privacy by default. EU-hosted data with row-level security.
PawPal connects neighbors through their pets — find nearby dog walkers, request mutual help, and build trust through verified interactions.
Gemini AI for breed recognition, behavior analysis, and daily care advice. Clearly labeled as non-medical — always consult a vet for health concerns.
Founded in Ghent. Deep understanding of Flemish pet culture. English is available now, with DE/FR/NL/ZH translation tracks in progress.
H3 hexagonal fog-of-war maps turn every dog walk into an adventure. Earn PawPoints for exploring new areas, streaks, and community contributions.
A cross-disciplinary trio from Ghent — engineering, business, and design — united by a shared love for pets.
Co-founder & CEO
PhD candidate in GIS & Remote Sensing at Ghent University. Leads product strategy, technical architecture, and fundraising.
Co-founder & CPO
Business & Marketing background. Drives business model, go-to-market strategy, operations, and supply chain.
Co-founder & CDO
Design background. Leads UI/UX design, brand visual identity, and user research across all PawPal platforms.
From a spark of an idea to a production-ready platform.
The idea is born — three pet lovers in Ghent imagine a smarter way to care for pets and connect local communities.
Full-stack MVP complete: Flutter app + Next.js website + Supabase backend with 52 database migrations and PostGIS spatial engine.
AI agent (Gemini), NFC tag system, real-time chat, and an English-first internationalization foundation shipped.
Fog-of-war map engine (H3 hexagons), gamified walk tracking with weather sync, PawPoints reward system designed and built.
Ghent cold start: '500 NFC collars' campaign, local partnerships with pet shops and vet clinics, angel round fundraising.
We're building the platform we wished existed — for every dog owner, cat lover, and pet parent who believes technology should strengthen, not replace, the bond with their best friend.