Enhancing the Bond Between You & Your Pet
PawPal is a location-based pet life platform for young pet owners in Europe. Starting from the high-frequency scenario of dog walking, we combine gamified maps, reward systems, NFC safety tags, AI assistance, and local community — helping owners care for their pets more intelligently, securely, and connectedly.
“PawPal's mission is not to replace companionship with technology, but to enhance the bond between humans and their pets through smart tools.”
— PawPal Founding Team · Ghent, Belgium
The PawPal Ecosystem
App + Web + Hardware — three products, one mission: enhance every moment with your pet.
PawPal App
Walk recording with fog-of-war map, PawPoints rewards, pet profiles, daily reminders, AI assistant, NFC tag enrollment, and real-time community — all in one app.
PawPal Web
NFC tag scan landing pages at pawpal.be/tag/{id} — zero-download pet rescue. Plus the online store, AI-powered search, and the interactive Globe map.
NFC Smart Tags
Starting at €19. Dynamic profile pages replace static dog tags. Privacy-first: owner contact info stays hidden until lost mode is activated.
What We Stand For
Our values guide every decision — from the features we build to the community we grow.
Enhance, Not Replace
Our mission is not to replace companionship with technology, but to enhance the bond between humans and their pets through smart tools.
Privacy & Trust
GDPR-first design. Location recorded only during walks. NFC tags protect owner privacy by default. EU-hosted data with row-level security.
Local Community
PawPal connects neighbors through their pets — find nearby dog walkers, request mutual help, and build trust through verified interactions.
AI-Powered Care
Gemini AI for breed recognition, behavior analysis, and daily care advice. Clearly labeled as non-medical — always consult a vet for health concerns.
Born in Belgium
Founded in Ghent. Deep understanding of Flemish pet culture. 5-language support (EN/NL/FR/DE/ZH) ready for European expansion.
Gamified Exploration
H3 hexagonal fog-of-war maps turn every dog walk into an adventure. Earn PawPoints for exploring new areas, streaks, and community contributions.
Meet the Founding Team
A cross-disciplinary trio from Ghent — engineering, business, and design — united by a shared love for pets.
Sean Xiao
肖轩
Co-founder & CEO
PhD candidate in GIS & Remote Sensing at Ghent University. Leads product strategy, technical architecture, and fundraising.
Lingfeng Li
李凌枫
Co-founder & CPO
Business & Marketing background. Drives business model, go-to-market strategy, operations, and supply chain.
Jieqiong
洁琼
Co-founder & CDO
Design background. Leads UI/UX design, brand visual identity, and user research across all PawPal platforms.
Our Journey
From a spark of an idea to a production-ready platform.
The idea is born — three pet lovers in Ghent imagine a smarter way to care for pets and connect local communities.
Full-stack MVP complete: Flutter app + Next.js website + Supabase backend with 52 database migrations and PostGIS spatial engine.
AI agent (Gemini), NFC tag system, real-time chat, and 5-language internationalization (EN/NL/FR/DE/ZH) shipped.
Fog-of-war map engine (H3 hexagons), gamified walk tracking with weather sync, PawPoints reward system designed and built.
Ghent cold start: '500 NFC collars' campaign, local partnerships with pet shops and vet clinics, angel round fundraising.
Join the PawPal Journey
We're building the platform we wished existed — for every dog owner, cat lover, and pet parent who believes technology should strengthen, not replace, the bond with their best friend.